Sydney
Where Athletes Meet Exceptional Brands
Coubertin House builds authentic partnerships and unforgettable experiences that connect brands with the athletes who move culture.
Why athletes move audiences
Athletes have some of the most loyal, engaged communities anywhere. People follow them for more than performance: they follow them for discipline, lifestyle and authenticity. When a brand works with the right athlete, it doesn't just borrow attention, it earns trust in a voice that already shapes how people train, eat, travel and live. Whether through a long-term partnership, premium content or a live experience, the result feels personal and credible, and it builds the kind of engagement and lasting affinity traditional advertising can't.
What We Do
Coubertin House is a Sydney-based athlete marketing agency, we connect brands with athletes through ambassador partnerships, content, campaigns and live events.
We work at the intersection of sport, culture and brand storytelling, helping companies collaborate with athletes who represent discipline, performance and credibility. Our role is to find the right athletes, structure the right partnerships, and create campaigns and experiences that deliver real impact for both sides.
Our Services
01
Brand Ambassador Partnerships
Best for brands wanting a long-term athlete relationship.
We design and manage ambassador programs built on real alignment between athlete and brand, creating authentic storytelling and consistent exposure across a season or campaign.
02
Athlete-Led Content & Campaigns
Best for brands needing premium sport storytelling
We produce high-quality content featuring athletes in authentic performance environments, built for social, brand and paid channels.
03
Events & Experiences
Best for brands wanting to meet their audience in person
We create and deliver athlete-led events, from training sessions and panels to launches and race-weekend activations, that bring your brand to engaged athlete communities and generate content long after the day.
Meet the Founder
Maryam Negahban is the founder of Coubertin House, bringing over a decade of experience in brand partnerships, sponsorship strategy, and experiential marketing.
Throughout her career, she has built a reputation for creating meaningful collaborations between brands and the communities that move culture forward.
Maryam has led the development of high-value partnerships, negotiated complex sponsorship agreements, and delivered standout experiential campaigns designed to drive authentic engagement and lasting brand impact.
With a deep understanding of both brand strategy and the power of athlete influence, she founded Coubertin House to help brands connect with elite and professional athletes in ways that feel genuine, compelling, and culturally relevant.
Elevate Your Brand
Through the Power of Athletes
Are You An Athlete?
Frequently Asked Questions
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Coubertin House is a Sydney-based athlete marketing agency that connects brands with elite and professional athletes. We design and manage brand partnerships — from long-term ambassador programs to campaign content — that feel authentic to an athlete's audience and deliver real value for the brand.
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An athlete brand partnership is a collaboration where a brand works with an athlete to reach and influence that athlete's audience. It can take many forms — a long-term ambassador role, a content campaign, an event appearance, or a product endorsement — and works because audiences trust athletes as credible, relatable voices rather than traditional advertising.
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We work with elite and professional athletes across a variety of sports, from established names to rising talent. We match each brand with athletes whose values, audience and story genuinely fit — not just the biggest following.
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Athletes have some of the most loyal and engaged audiences anywhere, and their endorsement carries a level of trust that advertising can't buy. A well-matched partnership puts your brand in front of the right people through a credible voice, driving deeper engagement, stronger brand affinity and lasting recall.
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We start with your goals, audience and budget, then identify athletes whose values, audience and content style align with your brand. The right fit is about authenticity and audience overlap — a genuine match consistently outperforms a bigger name that doesn't feel credible.
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We begin with a discovery conversation to understand your objectives, then handle the strategy, athlete selection, deal negotiation and ongoing management of the partnership. You get a single point of contact who manages the relationship end to end, so the collaboration runs smoothly and stays on brief.
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Every partnership is tailored, so cost depends on the athletes involved, the scope of the work and the length of the engagement. We build partnerships to suit a range of budgets and will give you a clear, transparent proposal after an initial conversation about your goals.
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We agree on the metrics that matter to you at the outset — such as reach, engagement, content performance, brand sentiment or sales — and report against them throughout. This keeps every partnership accountable and focused on delivering measurable value.
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Coubertin House is based in Sydney, Australia, and works with brands across Australia. Coubertin House was founded by Maryam Negahban, who brings over a decade of experience in sponsorship, athlete partnerships and experiential marketing.
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Yes. We're always looking to connect with elite and professional athletes interested in the right brand partnerships. Get in touch and tell us about yourself, and we'll be in contact if there's a good fit.
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The best first step is to book a discovery call or send us a message about what you're looking for. We'll talk through your goals and outline how a partnership could work for your brand.