Coubertin House connects professional and elite athletes with brands seeking authentic ambassadors, premium content, and meaningful partnerships.
The Home of Athlete-Led Brand Partnerships
Athletes have some of the most loyal and engaged audiences in the world. Their communities follow them not just for performance, but for lifestyle, discipline, and authenticity. When brands partner with athletes, they tap into trusted voices who influence how their audiences train, eat, travel, and live. Unlike traditional advertising, athlete partnerships feel personal and credible -turning brand messages into genuine recommendations that drive deeper engagement and long-term brand affinity.
What We Do
Coubertin House connects elite and professional athletes with brands seeking authentic partnerships, high-quality content, and meaningful audience engagement.
We work at the intersection of sport, culture, and brand storytelling, helping companies collaborate with athletes who represent discipline, performance, and credibility. Our role is to identify the right athletes, structure the right partnerships, and deliver campaigns that create real impact for both sides.
Meet the Founder
Maryam Negahban is the founder of Coubertin House, bringing over a decade of experience in brand partnerships, sponsorship strategy, and experiential marketing.
Throughout her career, she has built a reputation for creating meaningful collaborations between brands and the communities that move culture forward.
Maryam has led the development of high-value partnerships, negotiated complex sponsorship agreements, and delivered standout experiential campaigns designed to drive authentic engagement and lasting brand impact.
With a deep understanding of both brand strategy and the power of athlete influence, she founded Coubertin House to help brands connect with elite and professional athletes in ways that feel genuine, compelling, and culturally relevant.
Our Services
01
Brand Ambassador Partnerships
Best for brands wanting a long-term athlete partnership.
We design and manage strategic ambassador programs that create authentic brand storytelling and consistent exposure.
02
Athlete-Led Content & Campaign Activations
Best for brands needing premium sport storytelling.
We create high-quality campaigns featuring athletes in authentic performance environments.
